WWW2009 EPrints

Adaptive Bidding for Display Advertising

This item is a Paper in the Internet Monetization track.

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Motivated by the emergence of auction-based marketplaces for display ads such as the Right Media Exchange, we study the design of a bidding agent that implements a display advertising campaign by bidding in such a marketplace. The bidding agent must acquire a given number of impressions with a given target spend, when the highest external bid in the marketplace is drawn from an unknown distribution P . The quantity and spend constraints arise from the fact that display ads are usually sold on a CPM basis. We consider both the full information setting, where the winning price in each auction is announced publicly, and the partially observable setting where only the winner obtains information about the distribution; these differ in the penalty incurred by the agent while attempting to learn the distribution. We provide algorithms for both settings, and prove performance guarantees using bounds on uniform closeness from statistics, and techniques from online learning. We experimentally evaluate these algorithms: both algorithms perform very well with respect to both target quantity and spend; further, our algorithm for the partially observable case performs nearly as well as that for the fully observable setting despite the higher penalty incurred during learning.

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RKBExplorer (from linked data workshop)
URI: http://eprints.rkbexplorer.com/id/www2009/eprints-26
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About this site

This website has been set up for WWW2009 by Christopher Gutteridge of the University of Southampton, using our EPrints software.

Add your Slides, Posters, Supporting data, whatnots...

If you are presenting a paper or poster and have slides or supporting material you would like to have permentently made public at this website, please email cjg@ecs.soton.ac.uk - Include the file(s), a note to say if they are presentations, supporting material or whatnot, and the URL of the paper/poster from this site. eg. http://www2009.eprints.org/128/

Add workshops

It's impractical to add all the workshops at WWW2009 by hand, but if you can provide me with the metadata in a machine readable way, I'll have a go at importing it. If you are good at slinging XML, my ideal import format is visible at http://www2009.eprints.org/import_example.xml


We (Southampton EPrints Project) intend to preserve the files and HTML pages of this site for many years, however we will turn it into flat files for long term preservation. This means that at some point in the months after the conference the search, metadata-export, JSON interface, OAI etc. will be disabled as we "fossilize" the site. Please plan accordingly. Feel free to ask nicely for us to keep the dynamic site online longer if there's a rally good (or cool) use for it...

Fun Stuff

WWW2009 EPrints supports OAI 2.0 with a base URL of http://www2009.eprints.org/cgi/oai2
The JSON URL is http://www2009.eprints.org/cgi/json?callback=function&eprintid=number

To prevent google killing the server by hammering these tools, the /cgi/ URL's are denied to robots.txt - ask Chris if you want an exception made.

Feel free to contact me (Christopher Gutteridge) with any other queries or suggestions. ...Or if you do something cool with the data which we should link to!

Handy Tools

These are not directly related to the EPrints set up, but may be of use to delegates.

Social tool links
I've put links in the page header to the WWW2009 stuff on flickr, facebook and to a page which will let you watch the #www2009 tag on Twitter. Not really the right place, but not yet made it onto the main conference homepage. Send me any suggestions for new links.
When demoing live websites, use this tool to shorten the current URL and make it appaer real big, your audience can then easily type in the short URL and get to the same page as you. Available as a javascript bookmark