WWW2009 EPrints

Estimating the ImpressionRank of Web Pages

This item is a Paper in the Data Mining track.

Presentation

[img]Microsoft PowerPoint (946Kb)

Published Version

[img]
Preview
PDF (296Kb)

Abstract

The ImpressionRank of a web page (or, more generally, of a web site) is the number of times users viewed the page while browsing search results. ImpressionRank captures the visibility of pages and sites in search engines and is thus an important measure, which is of interest to web site owners, competitors, market analysts, and end users. All previous approaches to estimating the ImpressionRank of a page rely on privileged access to private data sources, like the search engine’s query log. In this paper we present the first external algorithm for estimating the ImpressionRank of a web page. This algorithm relies on access to three public data sources: the search engine, the query suggestion service of the search engine, and the web. In addition, the algorithm is local and uses modest resources. It can therefore be used by almost any party to estimate the ImpressionRank of any page on any search engine. En route to estimating the ImpressionRank of a page, our algorithm solves a novel variant of the keyword extraction problem: it finds the most popular search keywords that drive impressions of a page. Empirical analysis of the algorithm on the Google and Yahoo! search engines indicates that it is accurate and provides interesting insights about sites and search queries.

Fun web stuff for this record

RKBExplorer (from linked data workshop)
URI: http://eprints.rkbexplorer.com/id/www2009/eprints-5
Browse the data for this paper at RKBExplorer
REST Interface
http://www2009.eprints.org/cgi/rest/eprint/5/
ORE Resource Map
ORE was described in the Linked Data Workshop. View Resource Map
Export Record As...

Repository Staff Only: item control page | Correct metadata | Add files

About this site

This website has been set up for WWW2009 by Christopher Gutteridge of the University of Southampton, using our EPrints software.

Add your Slides, Posters, Supporting data, whatnots...

If you are presenting a paper or poster and have slides or supporting material you would like to have permentently made public at this website, please email cjg@ecs.soton.ac.uk - Include the file(s), a note to say if they are presentations, supporting material or whatnot, and the URL of the paper/poster from this site. eg. http://www2009.eprints.org/128/

Add workshops

It's impractical to add all the workshops at WWW2009 by hand, but if you can provide me with the metadata in a machine readable way, I'll have a go at importing it. If you are good at slinging XML, my ideal import format is visible at http://www2009.eprints.org/import_example.xml

Preservation

We (Southampton EPrints Project) intend to preserve the files and HTML pages of this site for many years, however we will turn it into flat files for long term preservation. This means that at some point in the months after the conference the search, metadata-export, JSON interface, OAI etc. will be disabled as we "fossilize" the site. Please plan accordingly. Feel free to ask nicely for us to keep the dynamic site online longer if there's a rally good (or cool) use for it...

Fun Stuff

OAI:
WWW2009 EPrints supports OAI 2.0 with a base URL of http://www2009.eprints.org/cgi/oai2
JSON
The JSON URL is http://www2009.eprints.org/cgi/json?callback=function&eprintid=number

To prevent google killing the server by hammering these tools, the /cgi/ URL's are denied to robots.txt - ask Chris if you want an exception made.

Feel free to contact me (Christopher Gutteridge) with any other queries or suggestions. ...Or if you do something cool with the data which we should link to!

Handy Tools

These are not directly related to the EPrints set up, but may be of use to delegates.

Social tool links
I've put links in the page header to the WWW2009 stuff on flickr, facebook and to a page which will let you watch the #www2009 tag on Twitter. Not really the right place, but not yet made it onto the main conference homepage. Send me any suggestions for new links.
SplashURL.net
When demoing live websites, use this tool to shorten the current URL and make it appaer real big, your audience can then easily type in the short URL and get to the same page as you. Available as a javascript bookmark