This item is a Paper in the Social Networks and Web 2.0 track.
Online social networking sites like MySpace, Facebook, and Flickr
have become a popular way to share and disseminate content. Their
massive popularity has led to viral marketing techniques that at-
tempt to spread content, products, and ideas on these sites. How-
ever, there is little data publicly available on viral propagation in
the real world and few studies have characterized how information
spreads over current online social networks.
In this paper, we collect and analyze large-scale traces of infor-
mation dissemination in the Flickr social network. Our analysis,
based on crawls of the favorite markings of 2.5 million users on
11 million photos, aims at answering three key questions: (a) how
widely does information propagate in the social network? (b) how
quickly does information propagate? and (c) what is the role of
word-of-mouth exchanges between friends in the overall propaga-
tion of information in the network? Contrary to viral marketing
“intuition,” we find that (a) even popular photos do not spread
widely throughout the network, (b) even popular photos spread
slowly through the network, and (c) information exchanged be-
tween friends is likely to account for over 50% of all favorite-
markings, but with a significant delay at each hop.
Fun web stuff for this record
- RKBExplorer (from linked data workshop)
- URI: http://eprints.rkbexplorer.com/id/www2009/eprints-73
Browse the data for this paper at RKBExplorer
- REST Interface
- ORE Resource Map
- ORE was described in the Linked Data Workshop. View Resource Map
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This website has been set up for WWW2009 by Christopher Gutteridge of the University of Southampton, using our EPrints software.
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These are not directly related to the EPrints set up, but may be of use to delegates.
- Social tool links
- I've put links in the page header to the WWW2009 stuff on flickr, facebook and to a page which will let you watch the #www2009 tag on Twitter. Not really the right place, but not yet made it onto the main conference homepage. Send me any suggestions for new links.