Items where author is affiliated with Google, Inc.
Number of items: 5.
and Pasca, Marius Bootstrapped Extraction of Class Attributes.
As an alternative to previous studies on extracting class attributes from unstructured text, which consider either Web documents or query logs as the source of textual data, A bootstrapped method extracts class attributes simultaneously from both sources, using a small set of seed attributes. The method improves extraction precision and also improves attribute relevance across 40 test classes.
and Kellar, Melanie
and Patel, Rajan
and Xu, Ya Computers and iPhones and Mobile Phones, oh my!
We present a logs-based comparison of search patterns across three platforms: computers, iPhones and conventional mobile phones. Our goal is to understand how mobile search users differ from computer-based search users, and we focus heavily on the distribution and variability of tasks that users perform from each platform. The results suggest that search usage is much more focused for the average mobile user than for the average computer-based user. However, search behavior on high-end phones resembles computer-based search behavior more so than mobile search behavior. A wide variety of implications follow from these findings. First, there is no single search interface which is suitable for all mobile phones. We suggest that for the higher-end phones, a close integration with the standard computer-based interface (in terms of personalization and available feature set) would be beneficial for the user, since these phones seem to be treated as an extension of the users' computer. For all other phones, there is a huge opportunity for personalizing the search experience for the user's "mobile needs", as these users are likely to repeatedly search for a single type of information need on their phone.
Spector, Alfred Z The Continuing Metamorphosis of the Web.
The invention of HTML and HTTP catalyzed a path of enormous innovation that was hard to foresee in the early 1990’s. The Web’s continuing metamorphosis has led to fantastically increased capabilities and economic value. It has catalyzed the creation of distributed systems orders of magnitude larger than any previously built, new programming and distribution models for computer applications, great advances in the fields of information retrieval, entirely new domains for theoretical computer science, and more. This greatly enhanced web is changing the entire environment and enabling some early research promises to become a reality for most Internet users. In this presentation, I will discuss such examples, and in particular, what happens when speech, image processing, human language translation, and mobility are woven into all we do. I will also extrapolate from some current research and advanced web technologies to paint a picture of the web five-to-ten years out. This should have implications for the computer science community, as well as the vast community that is leveraging the web for ever greater goals.
and Muthukrishnan, S.
and Pál, Dávid
and Pál, Martin General Auction Mechanism for Search Advertising.
In sponsored search, a number of advertising slots is available on a search results page, and have to be allocated among a set of advertisers competing to display an ad on the page. This gives rise to a bipartite matching market that is typically cleared by the way of an automated auction. Several auction mechanisms have been proposed, with variants of the Generalized Second Price (GSP) being widely used in practice. There is a rich body of work on bipartite matching markets that builds upon the stable marriage model of Gale and Shapley and the assignment model of Shapley and Shubik. This line of research offers deep insights into the structure of stable outcomes in such markets and their incentive properties. In this paper, we model advertising auctions in terms of an assignment model with linear utilities, extended with bidder and item speciﬁc maximum and minimum prices. Auction mechanisms like the commonly used GSP or the well-known Vickrey-Clarke-Groves (VCG) can be interpreted as simply computing a bidder-optimal stable matching in this model, for a suitably deﬁned set of bidder preferences, but our model includes much richer bidders and preferences. We prove that in our model the existence of a stable matching is guaranteed, and under a non-degeneracy assumption a bidder-optimal stable matching exists as well. We give an algorithm to ﬁnd such matching in polynomial time, and use it to design truthful mechanism that generalizes GSP, is truthful for proﬁtmaximizing bidders, correctly implements features like bidder-speciﬁc minimum prices and position-speciﬁc bids, and works for rich mixtures of bidders and preferences. Our main technical contributions are the existence of bidder-optimal matchings and strategyproofness of the resulting mechanism, and are proved by induction on the progress of the matching algorithm.
and Kamvar, Maryam
and Baluja, Shumeet What's Up CAPTCHA? A CAPTCHA Based on Image Orientation.
We present a new CAPTCHA which is based on identifying an image’s upright orientation. This task requires analysis of the often complex contents of an image, a task which humans usually perform well and machines generally do not. Given a large repository of images, such as those from a web search result, we use a suite of automated orientation detectors to prune those images that can be automatically set upright easily. We then apply a social feedback mechanism to verify that the remaining images have a human-recognizable upright orientation. The main advantages of our CAPTCHA technique over the traditional text recognition techniques are that it is language-independent, does not require text-entry (e.g. for a mobile device), and employs another domain for CAPTCHA generation beyond character obfuscation. This CAPTCHA lends itself to rapid implementation and has an almost limitless supply of images. We conducted extensive experiments to measure the viability of this technique.
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