Items where author is affiliated with University of Massachusetts, Amherst
Number of items: 1.
and Raghavan, Hema
and Leggetter, Chris Discovering Users' Specific Geo Intention in Web Search.
Discovering users’ speciﬁc and implicit geographic intention in web search can greatly help satisfy users’ information needs. We build a geo intent analysis system that uses minimal supervision to learn a model from large amounts of web-search logs for this discovery. We build a city language model, which is a probabilistic representation of the language surrounding the mention of a city in web queries. We use several features derived from these language models to: (1) identify users’ implicit geo intent and pinpoint the city corresponding to this intent, (2) determine whether the geo-intent is localized around the users’ current geographic location, (3) predict cities for queries that have a mention of an entity that is located in a speciﬁc place. Experimental results demonstrate the effectiveness of using features derived from the city language model. We ﬁnd that (1) the system has over 90% precision and more than 74% accuracy for the task of detecting users’ implicit city level geo intent (2) the system achieves more than 96% accuracy in determining whether implicit geo queries are local geo queries, neighbor region geo queries or none-of these (3) the city language model can effectively retrieve cities in locationspeciﬁc queries with high precision (88%) and recall (74%); human evaluation shows that the language model predicts city labels for location-speciﬁc queries with high accuracy (84.5%).
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This website has been set up for WWW2009 by Christopher Gutteridge of the University of Southampton, using our EPrints software.
We (Southampton EPrints Project) intend to preserve the files and HTML pages of this site for many years, however we will turn it into flat files for long term preservation. This means that at some point in the months after the conference the search, metadata-export, JSON interface, OAI etc. will be disabled as we "fossilize" the site. Please plan accordingly. Feel free to ask nicely for us to keep the dynamic site online longer if there's a rally good (or cool) use for it... [this has now happened, this site is now static]