Items by Meira Jr., Wagner
Number of items: 1. Pereira, Adriano and Duarte, Diego and Meira Jr., Wagner and Almeida, Virgilio and Góes, Paulo Analyzing Seller Practices in a Brazilian Marketplace. E-commerce is growing at an exponential rate. In the last decade, there has been an explosion of online commercial activity enabled by World Wide Web (WWW). These days, many consumers are less attracted to online auctions, preferring to buy merchandise quickly using fixed-price negotiations. Sales at Amazon.com, the leader in online sales of fixed-price goods, rose 37% in the first quarter of 2008. At eBay, where auctions make up 58% of the site’s sales, revenue rose 14%. In Brazil, probably by cultural influence, online auctions are not been popular. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze seller practices, considering seller profiles and strategies. We show that different sellers adopt strategies according to their interests, abilities and experience. Moreover, we confirm that choosing a selling strategy is not simple, since it is important to consider the seller’s characteristics to evaluate the applicability of a strategy. The work also provides a comparative analysis of some selling practices in Brazil with popular worldwide marketplaces.
This list was generated on Mon Apr 23 10:26:53 2018 BST.
About this site
This website has been set up for WWW2009 by Christopher Gutteridge of the University of Southampton, using our EPrints software.
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We (Southampton EPrints Project) intend to preserve the files and HTML pages of this site for many years, however we will turn it into flat files for long term preservation. This means that at some point in the months after the conference the search, metadata-export, JSON interface, OAI etc. will be disabled as we "fossilize" the site. Please plan accordingly. Feel free to ask nicely for us to keep the dynamic site online longer if there's a rally good (or cool) use for it...
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Handy Tools
These are not directly related to the EPrints set up, but may be of use to delegates.
- Social tool links
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